When Ethan Beaudoin, aka DJ E, and Shawn Satterfield, president of MozaroCMS and founder of Shine Music, met in 2019 they immediately connected over the power of music.
As a mobile DJ, Ethan had been serving up beats and the emotional soundtrack for Denver-Metro and Front Range area events since 2015.
As the founder of Shine Music, Shawn created the non-profit to break down accessibility barriers that prevent people with disabilities from not only attending live music events, but also enjoying their experiences.
Ethan, “DJ E”, signed on to help Shawn launch the inaugural Shine Music Festival by serving as its Event Production Director. He coordinated the timing and transitions for 11 bands on two different stages and provided overall talent coordination helping to make the foundational event on August 8, 2021 at the Levitt Pavilion in Denver, CO a rousing success.
In mid-October, Ethan reached out to Shawn with a technology problem he needed fixed. He had two websites—one for his DJ business, and the other for his sports marketing and event production business, and neither one of them was drawing eyeballs or converting clients. Also, both sites required the actual knowledge of code to maintain and update. Neither was intuitive or easy to use.
He hired MozaroCMS to create one site—one easy to use, easy to update site that blended his passion for DJing with his skill set and knowledge base in helping businesses produce successful events.
Ease of use wasn’t going to be an issue. The MozaroCMS platform is not only intuitive but we provide comprehensive training for non-techie business owners to help them feel comfortable doing routine edits and sprucing up their content for SEO purposes on a monthly basis.
What intrigued us was Ethan’s design challenge: how to incorporate both sides of his personality—music production and business consulting—into one unique web presence that represents all of him including where he has been and also where he is going.
In working with Ethan to uncover the nuts and bolts needed to be included in his site, it became clear that a rebrand was necessary to achieve his business goals. Mozaro referred him to a trusted partner who helped lead him through the rebranding process and thus Hyve Nation (www.hyvenation.com
) was born.
Ethan now has a new and improved website, Hyve Nation, showcasing the comprehensive event and production services of Ethan Beaudoin.
Hyve Nation is an all-inclusive site that not only provides potential clients a one-stop shop for all things DJ E, but nails the power of who Ethan Beaudoin is, and the impact he makes in the world one day, one event at a time.
It allows potential customers to easily navigate through Ethan’s service offerings highlighting all aspects of his entertainment experience, from planning to production. It also tells the story of DJ E while at the same time showcasing his ability to create the stories of his client in a unique and memorable way.
At the end of our initial website review session Ethan exclaimed, “I don’t like it. I love it!